Estates Gazette Conferences
Marketing Summit :: Welcome
Connect with professionals and high-level experts in the sector</a> who want to collaborate and share solutions

EG is delighted to host our Marketing Summit on 28th June at 30 Euston Square. Join us as we discuss humanising real estate through innovative, collaborative marketing and how to truly harness the power of social media in the digital age of increased personalisation and expectation.
 
The event provides an opportunity to learn from leading names in property marketing and is an essential forum for all those involved in marketing across both residential and commercial property sectors. Key stakeholders from agents, developers, creative agencies and consultants will all benefit from the insights shared. This year’s theme is innovation and collaboration.
 
Our half day programme is followed by the Property Marketing Awards to celebrate the year’s very best, most effective marketing campaigns around the UK property industry.
 
We’ve made some exciting changes to the format of the event for 2017.
 
The summit will now be a shorter more concentrated half day running from 12pm until 5pm followed by the Property MArketing Awards and this will mean: 
 
  • More focused and concentrated sessions with high quality speakers picking out the most pertinent topics
  • A lower full price of just £299 + VAT @20%
  • Less time out of the office with the same learning and networking opportunities

 

Who Should Attend?

  • Commercial Marketing
  • Residential Marketing
  • Digital Marketing
  • PR
  • Communications
  • Branding
  • Social Media
  • Business Development
  • Sales and Marketing
Agenda Overview

Wednesday 28 June

12:00
Registration, lunch and networking
12:45
Welcome from the chair
Damian Wild, Editor, Estates Gazette
12:50
Keynote session

Challenges and opportunities for property marketers – food for thought

Thomas Brown, Founder and Chief Thinker, ThinkStuff
Markus Kramer, Partner, Brand Affairs, AG
13:30
Panel discussion – Scene-setting

Current business strategy toward opportunity, what are the expectations of our industry and how can marketing deliver?

Rebecca Williams, Marketing and Communications Manager, Great Portland Estates plc
Paul Hickey, Director of Digital Solutions, TwentyCi
Holly Black, Head of Marketing & Communications, TowerEight
14:20
Debunking the myth and harnessing the power of social media
Alex Pettitt, Live Broadcaster, Alex.Live
14:50
Refreshment break
15:20
Panel discussion – Innovators

Turning the model upside down – how do we focus on the humans we’re trying to reach and not just the buildings 

Peter Allen, Sales & Marketing Director, Stanhope
Anthea Harries, Head of St James, The Crown Estate
Gavin Poole, Chief Executive Officer, Here East
Moderator: Joy Nazzari, Founding Director, dn&co
16:10
Case study 1: A story of collaboration
Gavin Poole, Chief Executive Officer, Here East
16:30
Case study 2: A story of innovation

How will the latest technology and digital innovations change the behaviour, mentality and expectations of our consumers and subsequently, how we market to them?

Jason Anderson, Digital Director, Sectorlight
Nick Cannons, Creative Director, Sectorlight
16:50
Close and drinks reception
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Speakers
Peter Allen
Sales & Marketing Director
Stanhope
Jason Anderson
Digital Director
Sectorlight
Holly Black
Head of Marketing & Communications
TowerEight
Thomas Brown
Founder and Chief Thinker
ThinkStuff
Nick Cannons
Creative Director
Sectorlight
Anthea Harries
Head of St James
The Crown Estate
Paul Hickey
Director of Digital Solutions
TwentyCi
Markus Kramer
Partner
Brand Affairs, AG
Moderator: Joy Nazzari
Founding Director
dn&co
Alex Pettitt
Live Broadcaster
Alex.Live
Gavin Poole
Chief Executive Officer
Here East
Chaired by: Damian Wild
Editor
EG
Rebecca Williams
Marketing and Communications Manager
Great Portland Estates plc
Past Attendees Include
Testimonials
 Informative and interesting
Matthew Battle, Managing Director, UK Property Forums
 Overall very informative with great content
Ewa Golan, Associate, Commercial Marketing, Savills
 Targeted, focused content
Carlin Fier, Marketing & Public Relations, Brookfield Developments Europe Limited
 Wide ranging coverage of on-point marketing topics
Sarah White, Head of Marketing, Riverside Capital
 Great speakers and very informative event
Piera Gelardi, Communications & Marketing Manager, Regis Group Plc
 Very informative, engaging and useful
Vikki Dale, Marketing Manager, Deriaz Slater
Group discounts are available, book 3 or more delegates together to claim
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